By Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia
Every single time you publish your online club bulletin or newsletter and email it to your subscribers, you should be asking yourself, “Have I made it informative AND engaging?”
Basically, your club bulletin could be the best piece of writing ever, but if no one reads it, what is the point? And if they do happen to read it but get absolutely no value out of it, what have you accomplished?
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