Woeful, Wobbly, Wonderful Websites

by John Borst Communications Director, District 5550

One has to wonder why many Rotary clubs even bother to have websites.

The woes are many. Among the worse sins are:

    • wordless banners
    • presidential themes that are out of date
    • the latest story is years old
    • a list of newsletters that scroll on forever
    • a simple lack of content

I think you get the picture. If even some of these features are representative of you club’s website perhaps it would be better if it was mothballed until someone in the club was trained and volunteered to work on it on a regular basis.

The Wobbly Middle

However, most club websites are not in quite that bad a fix. Too many fall into what I’d call the “wobbly” middle. The banner names the club but has last year’s logo theme or lacks Rotary’s new branding appearance. The latest story, maybe the only story, occurred some time ago. The executive list is up to date but the speakers list isn’t even there. The name, location and time of the club’s weekly meeting are visible.

Woeful, Woobly or Wonderful banners

Woeful, Woobly or Wonderful banners

Such a club website is a hit and miss affair. It looks like it suffers from benign neglect.

Let’s face it websites take dedication; that means time: every week, week in, week out. They are the newsletters of the 21st Century.

The greatest irony occurs when a club has a superb weekly newsletter, sent out in PDF format and has a wobbly or even woeful website. This makes no sense.

The easiest way to maintain a good website is to take the newsletter story on the weekly program and make that your feature story for the website. That way your website is updated at almost weekly.

Most newsletters also include a picture so use that same picture for the website story. Always ensure it is large enough to be captured for a Pinterest pin.

So what are the characteristics of a wonderful website? A few key features are:

    • A banner which clearly identifies the club, preferably with a unique background which identifies the community with which the club is associated;
  • A site which uses the most recent Rotary branding format;
  • A site in which the stories are updated no less frequently than monthly or preferably weekly;
  • A site which clearly identifies where and when, ideally with a link to a map, the club meetings take place;
  • Stories which make generous use of pictures, first to liven up the text but more importantly to enhance your social media outreach to FaceBook, Pinterest or Google +;
  • Stories which have social media buttons or space for comments and feedback so they may be easily shared.


Websites are our face to the world, as well as our local and surrounding community. Consistently about 50% of the visitors are local and the other half come from mainly North America and the rest of the world.

None of us would want to produce a product which reflects badly on either one’s self personally or our business. Yet may clubs have woeful or very wobbly sites which do not enhance the image of Rotary, either locally or collectively. As such they do damage to the good sites out there.

Please take a look at your club’s website and if it isn’t “beneficial to all concerned” then please ask your club to improve it. The short list of items above will up you judge whether your site is “woeful, wobbly or wonderful”.


About John Borst

John Borst’s career in education spans the years 1960 to 1996. During those 36 years, he spent an equal amount of time working int he English language, Public and Catholic school boards. Borst taught in both elementary and high school environments. Positions of responsibilities held included department head in Geography, curriculum coordinator of Social and Environmental Studies, Principal, Education Officer with the Ministry of Education, Superintendent of Schools, and Superintendent of Student Services. Borst retired in 1996 as Director of Education for the legacy Dryden Board of Education. During this time, Borst has lived in the Ontario communities of Brampton, Toronto, Newmarket, Thunder Bay, Aurora and Dryden. Currently, Borst splits his time between Dryden and Toronto. Since retirement, Borst has served as a Supervisory Officer with a remote School Authority; been a freelance writer of articles on education in particular for Education Today, the magazine of the Ontario Public School Boards’ Association (OPSBA); founded and edited from 2006 - 2010 the Education blog Tomorrow’s Trust: A Review of Catholic Education; and from 2003-2010 was a trustee of the Northwest Catholic District School Board.
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One Response to Woeful, Wobbly, Wonderful Websites

  1. Bill Pauley says:

    I would love to re-ignite our website but we have no way of accessing it. We initiated it a number of years ago. It did not get used for a couple of years so the web master?? shut it down. When we tried to get it going last year (you may recall a number of emails back and forth with Bill Fulford last year.) we never got any satisfaction. Long story short we gave up……. anything new on this front.
    Flin Flon Club

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