Monthly Archives: September 2012

Strengthening Rotary’s Brand: Enhancing Our Public Image

By John Hewko*   Every 100 years it benefits an organization to strengthen its brand. I would like to stress that when we talk about the Rotary brand, we are talking about a very powerful idea. Brand is an enduring … Continue reading

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On Growing Young Again: the Price of Change

by Brian Hall Over the last several years, we as Rotarians have faced a call to recruit younger members.  We’ve all been encouraged to embrace social media and to reach out to find young people to fill our ranks.  As … Continue reading

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Two Different Worlds: Rotary’s Membership Dilemma

by John Borst, Communications Officer, District 5550 Rotary is trying valiantly to solve the membership dilemma. Efforts, to mount modern public media campaigns, the use of social media, PR grants to Districts and clubs and even studies on rebranding itself … Continue reading

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New Generations can look at Rotary with new eyes

By Sakuji Tanaka, President, Rotary International Many of you know that we now have five Avenues of Service in Rotary. The fifth, and newest, is New Generations Service. There are many ways to serve through this avenue, and you will … Continue reading

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