Know your product, know your programs, and know your projects

March 31. 2011
by Yves Bourdeau, Moose Jaw, Wakamow

Did you know that April is Magazine Month, a time to celebrate the global network of Rotary’s official magazines, which provide valuable information to 1.2 million Rotarians?
Ever since I first joined Rotary I have heard Rotarians say we have a communication problem in our club or in the District.  This is an age old problem. We have our club bulletins and District Governor’s Newsletters, and The Rotarian to keep us informed of what is happening in the world of Rotary.

It is every club’s responsibility to keep their members abreast of what is happening in their club and in turn it is up to the District and RI to keep the members up to date with the changes, challenges, and goals of Rotary at an international level.

Every club president and committee person should encourage the Rotarians to read the District Governor’s Newsletter and The Rotarian to keep up to date with Rotary outside the club level. It is encouraging to talk with Rotarians within the District who are well informed of the direction in which Rotary is heading.

If we are to promote Rotary to others then we need to be well informed. A potential member may not be interested in Polio but may be willing to work on another  Rotary project.

Communication. Know your product, know your programs, and know your projects and you can communicate with the potential members and those who just want to know what goes on in Rotary.

from the Rotary in Motion Newsletter of the Moose Jaw Wakamow Club for April 2011

About John Borst

John Borst’s career in education spans the years 1960 to 1996. During those 36 years, he spent an equal amount of time working int he English language, Public and Catholic school boards. Borst taught in both elementary and high school environments. Positions of responsibilities held included department head in Geography, curriculum coordinator of Social and Environmental Studies, Principal, Education Officer with the Ministry of Education, Superintendent of Schools, and Superintendent of Student Services. Borst retired in 1996 as Director of Education for the legacy Dryden Board of Education. During this time, Borst has lived in the Ontario communities of Brampton, Toronto, Newmarket, Thunder Bay, Aurora and Dryden. Currently, Borst splits his time between Dryden and Toronto. Since retirement, Borst has served as a Supervisory Officer with a remote School Authority; been a freelance writer of articles on education in particular for Education Today, the magazine of the Ontario Public School Boards’ Association (OPSBA); founded and edited from 2006 - 2010 the Education blog Tomorrow’s Trust: A Review of Catholic Education; and from 2003-2010 was a trustee of the Northwest Catholic District School Board.
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